The launch of Xioami in India has short circuited the whole model by cutting down all the intermediate steps and directly making sales. Firstly, despite being an unheard name in India, Xiaomi didn’t spend a single paisa on advertising. Secondly, the brand was only present exclusively on Flipkart so there was no chance of getting a ‘touch and feel’ of the brand and, finally, there was no discount or freebie offered with the brand..
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